An image campaign with multiplied reach

Present solutions, address target groups!

Many companies are currently unsure which communication channels they should use for marketing and advertising products and solutions instead of trade fairs or personal meetings in sales. HySpace gives companies a contemporary opportunity to position themselves in a modern and innovative way via the trend topic of hygiene, even in times of pandemic-related restrictions. With a mix of enormous reach and direct communication, HySpace appeals to decision-makers from business and politics to rethink and re-evaluate the topic of hygiene in construction and furnishing.

HYSpace uses a mix of digital and analogue media to communicate the contents. As an important milestone in communication, a joint digital appearance with the ISH in Frankfurt is planned. However, the communication measures can also be implemented individually.

In general, the following applies: In order to make the best possible use of all created content, the reach must be increased so that as many users as possible are reached. This marketing cooperation will enable each participant to indirectly use the contact pool of the other partners.

Modules and Options

  • Module 1

    Hyspace Hub

    As a permanent landing page, the website www.hyspace.de will be expanded and serve as a hub for blog entries in the magazine, the company presentation of the company showcases or for announcing dates and news. The concept as well as the logos of all partners are visible here. The website offers the possibility to integrate different media.

  • Module 2

    Magazine

    A blog running in parallel, lays the foundation for the content, which can then be used cross-media. Here, compact articles are created that are distributed via the social media of Hyspace. The magazine provides regular information on current topics and focuses on the respective areas of expertise of the participating brands.

  • Module 2

    Dossiers

    As a separate category on the website, solution concepts are examined in detail as common topics and synergy effects are shown. It is to be made clear that hygiene in architecture and interior design must cover many areas in order to function holistically and in the long term.

  • Module 2

    Social Media

    Any content created for the site is distributed through social media channels to maximise presence and reach. Image and video material is optimised and adapted for the individual channels, texts are reformulated and hashtags are researched.

  • Module 2

    Hygiene Label

    By participating, each partner is entitled to use the hygiene label as a sign of participation in Hypace in its own communication. This partner badge immediately conveys the reference to hygiene and the company's own competence in this area.

  • Module 3

    Press Relations

    In order to draw the attention of interest groups in business and politics to Hyspace, classic press work is carried out on printed and digital media. Trade journals, which play a central role in the B2B segment, are particularly important here.

  • Module 3

    Press Relations

    In order to direct the audience in search queries for innovative technology and companies in the hygiene sector, we will use targeted online advertising (SEA) and strong search engine optimization (SEO).

  • Module 4

    Company Showcase

    Similar to a digital shop window, interested partner companies get their own area on the website to create space to present themselves and their own products and services in detail. Here, products can be highlighted, innovations communicated and links to own pages can be set, an integrated web shop function is also planned.

  • Module 4

    Digital Event

    As a milestone of HySpace, a concept for a digital summit is under development. Through the cooperation with the ISH and Messe Frankfurt, a large number of valid contacts to interested parties exist.